For Amazon resellers: first check the problems the buyer had - can the problem be fixed? Consider a refund or replacement. Buyers can delete feedback for up to 60 days after the real amazon reviews is posted, so there is usually a chance that a negative review will be removed.

For bad reviews, responding publicly can cause additional damage, especially if others side with the reviewer. Look ahead to providing that negative review with new positive ones. Amazon will remove reviews in specific cases, such as privacy violations or obscene language , but these situations are not common.